⚓ Directory
PLAN GALLERY
GALLERY

Rural Businesses

Rural businesses stand where a commodity meets its transport — the grain elevator by the rails, the derrick over the seam; remove the road out and the building empties.

Charles Horton Cooley
ON THE FLOOR
Charles Horton Cooley
Theorist designate - flagged from the theory registry (#8494)
“You learned who you are by watching what other people reflected back at you. The mirror, it turns out, was people all along.”
Edward Soja
ON THE FLOOR
Edward Soja
Theorist designate - flagged from the theory registry (#8494)
“Space is not the stage the story happens on - it is one of the actors. Ask WHERE, and half the mystery answers itself.”
George Herbert Mead
ON THE FLOOR
George Herbert Mead
Theorist designate - flagged from the theory registry (#8494)
“The self is a conversation: the I speaking, the Me listening with everyone else's ears. You rehearse society every time you think.”
The Country Elevator
Wooden towers by the railroad track, taller than anything else in town. Wheat came in by wagon on one side and left by boxcar on the other; the building in between is the whole business.
The Farmers' Elevator
The same tower, but the sign says who owns it: the farmers. A cooperative elevator - the sellers built their own buyer so the line companies could not set the price alone.
The Terminal Elevator
Concrete silos patched with tar, big as a city block. The country elevators send their wheat here; the mills and the lake boats take it from here. The rural business's city end.
The Buffalo Elevators, 1900
The Buffalo River lined with elevators, lake boats alongside, the tallest buildings in the city and none of them for people. The first elevators were invented here, in 1842, to unload ships.
The Lucas Gusher, 1901
A wooden derrick on a salt dome south of Beaumont, and a column of oil twice its height blowing into the sky. January 10, 1901: a hundred thousand barrels a day, and nobody knew how to close it for nine days.
The Kilgore Derricks, 1939
A main street with derricks on the sidewalks, in the back lots, over the bank - more than a thousand in the town limits. The East Texas field was under the town, so the town drilled itself.
The Derrick Forest, Kilgore, 1943
Steel derricks standing shoulder to shoulder, closer than trees in a wood, four years after Russell Lee shot the same town. The boom has become a standing forest; the wells are pumping now, not drilling.
Kilgore from the Street, 1943
The second frame: derricks over the rooftops, seen from the street the way a resident saw them - a skyline of steel lattice where a town's church spires would be.
The Roughneck
A man at the foot of a derrick, the drilling floor behind him, in the work clothes of the trade. The rural business has a workforce, and the workforce came from farms.
The Roustabouts, Seminole
Roustabouts at rest during a lull in painting a derrick in the Seminole field, Oklahoma - the maintenance crew, not the drilling crew: the men who kept the standing forest standing.
The Kansas Pumps
Derricks and pumpjacks in a Kansas wheat field - the two rural businesses of this hall in one frame. The elevator town and the derrick town are, here, the same farm.
The Nodding Horse
Closer: the pumpjack itself, the walking beam and the counterweight, the machine that runs after the boom is over - for forty years, unattended, a few barrels a day.
The World's Richest Acre, Today
Downtown Kilgore now: a few derricks restored and some scaled-down, standing on a sliver of the block that once held 24 wells. The business became a monument; the town kept the street.
Oil in the Ocean, Summerland
Wooden piers running out into the surf with derricks on their ends: Summerland, California, where in 1896 the first oil wells in the world were drilled from the sea. The rural business follows the commodity off the land.
🎧 A moment to consider
What will you carry out of this room?
← EXIT TO
Gallery XXXIII · Going Up
EXIT TO →
Gallery XXXIV · The Cooled Room
FULL EXHIBIT →
🗺 POCKET MAP
🗺 Museum Map
Galleries
IFire and the Forest IIThe First Surplus IIIWater and Power IVThe Domesticated Animal VThe First Village VIThe Metal That Mattered VIIThe Grain Empire VIIIRoads and Rivers IXThe Silk Corridor XThe Monsoon Bargain XIWhy Rome Thinned XIIThe Classical City XIIIThe Maize Bargain XIVTerrace and Milpa XVThe City in the Lake XVIThe Classic Maya Question XVIIReading the Sky XVIIIA Hemisphere Without Horses XIXThe Heavy Plough XXThe Black Death XXIThe Caravan World XXIIThe Rice Revolution XXIIIWood and the Wall XXIVThe Little Ice Age XXVThe Columbian Exchange XXVIThe Sugar Island XXVIIThe Silver Mountain XXVIIIThe Wind That Made Empires XXIXFur, Fish and Frontier XXXThe First Global City XXXIThe Walking City XXXIICoal and the Clock XXXIIIGoing Up Rural Businesses ◄ YOU ARE HERE XXXIVThe Cooled Room The Gerrymander The Income Pyramid XXXVThe New Mills XXXVIThe Company and the Charter XXXVIIThe Meeting Ground XXXVIIIThe Company Town XXXIXThe Town and the Common XLThe Invisible Arrival XLIThe Consumer Revolution XLIIThe Argument in Print XLIIIWho Was the Revolution For? XLIVThe Machine of Compromise XLVThe Grid Goes West XLVIThe Port City XLVIIThe War Itself XLVIIIThe First Party Fight XLIXRemoval LThe Factory Girls LIThe House Divided LIIReconstruction and Its Undoing LIIIThe Chosen Nation LIVThe Tenement and the Terrace LVThe Immigrant Ledger LVIThe Machine and the Ward LVIIWhy Buildings Rise LVIIIThe Reservation and the Allotment LIXThe Federal Blueprint LXThe Arsenal LXIThe Subsidised Suburb LXIIThe Second Great Migration LXIIIThe Movement in the Street LXIVThe Bomb LXVThe Factory Closes LXVIThe Return Downtown LXVIIThe Sunbelt Bargain LXVIIIThe Worked Continent LXIXThe Hero and the Record LXXThe Reform Photograph LXXIThe Great Upheaval LXXIIThe Cotton Engine LXXIIIThe Corps of Discovery LXXIVThe Republican Experiment LXXVWho Counts? LXXVIThe Canal and the Rail LXXVIIThe Edsel LXXVIIIThe Transcontinental LXXIXThe Crash and the Line LXXXThe Census LXXXIThe Tower Again LXXXIIThe Screen and the Square LXXXIIIThe Literary Digest Poll LXXXIVUrban Renewal LXXXVThe Hardening Line LXXXVIThe Population Bomb LXXXVIINew Coke LXXXVIIIGalloping Gertie LXXXIXThe Question XCThe Index XCIThe Map XCIIThe Poverty Line XCIIIThe Normal XCIVThe Hawthorne Works XCVProhibition XCVIMoving to Opportunity XCVIIThe Obedience Studies XCVIIIThe Minimum Wage Fight XCIXAfter the Towers CThe Sword Rack at the Door CIThe First Light CIIThe Forge of Stars CIIIThe Rocky Ledger CIVThe Goldilocks Band CVThe Moon's Receipt CVIThe Deep Clock CVIIThe Living Spark CVIIIThe Oxygen Revolution CIXThe Drifting Map CXThe Great Dyings CXIThe Mammal's Wager CXIIThe Grasslands Bargain CXIIIThe Fire Keeper CXIVThe Language Leap CXVThe Painted Cave CXVIThe Long Migration CXVIIThe Dog at the Fire CXVIIIThe Ice Corridor CXIXThe Seed Contract CXXThe Village Ledger CXXIThe Writing Debt CXXIIThe City Threshold CXXIIIThe Metal and the Market CXXIVThe Plague Network CXXVThe Ocean Bridge CXXVIThe Silver Circuit CXXVIIThe Machine Threshold CXXVIIIThe Energy Bonanza CXXIXThe Population Curve CXXXThe Telegraph World CXXXIThe Great Acceleration CXXXIIThe Carbon Ledger CXXXIIIThe Information Threshold CXXXIVThe Genome Drawer CXXXVThe Anthropocene Question CXXXVIThe Next Threshold CXXXVIIThe Town Meeting CXXXVIIIThe Common and the Fence CXXXIXThe Sheriff and the Jury CXLThe School Board CXLIThe Charter CXLIIThe Petition CXLIIIThe Property Line CXLIVThe Ballot Box CXLVThe Ward Machine CXLVIThe Suffrage March CXLVIIThe Poll Tax Receipt CXLVIIIThe Recount CXLIXThe King's Two Bodies CLThe Parliament CLIThe Republic's Blueprint CLIIThe Federation Question CLIIIThe One-Party State CLIVThe Referendum CLVMarbury's Desk CLVIThe Fourteenth Amendment CLVIISeparate and Unequal CLVIIIThe Warren Bench CLIXThe Commerce Clause CLXThe Dissent CLXIThe Zoning Map CLXIIThe Boss's Ledger CLXIIIThe Bond Issue CLXIVThe Police Power CLXVThe Annexation Fight CLXVIThe Renewal Bulldozer CLXVIIThe Treaty Table CLXVIIIThe Embassy CLXIXThe Blockade CLXXThe Alliance CLXXIThe Assembly Floor CLXXIIThe Trade War CLXXIIIThe Question-Mark Tracks Emblematic Films — The Decade Panels The Government Lounge Rogues, Ruffians, and Rascals The Processing Hall — The Dairy Wing The Creamery — The Second Wing The Civil Rights Movement 1945–1975 The American Indian The Gallery of Man The Sobering Rooms The Teaching Ward The Pharmacology Cabinet The Pathology Gallery The Epidemiology Map Room
Plan your visit
Research
Your route
…tracing your steps…